Mitsi Snacks Identity

Role: Graphic Designer

Misti Snacks was a component of Mitsubishi’s greater online content series "Mitsi Mum Blogger". This project was specifically aimed at inspiring young parents with a series of yummy recipes to keep a calm car on long road trips away.

Briefed to come up with an identity for the series, my design uses brush typography and unrefined lines to create a word mark that talks to the playfulness of children and the organic nature of cooking.