LaFamiglia Garlic Bread

Role: Art Director & Typographer

Briefed to reposition La Famiglia garlic bread as the premium product in the category, we explored a variety of creative concepts that delve into the special moments people have when a family comes together to eat.

Unfortunately due to budget restrictions, we were unable to afford a shoot with talent and therefore settled on a concept that used exisiting assets. However, we were still able to maintain the our desired theme by showing how garlic bread can elevate a basic meal to a special occasion.